adovation has just begun this journey. We are currently setting up servers, testing algorithms, designing logic, and charting course. First step is to fully understand how artificial intelligence operates on an atomic level and explore how this new technology can impact digital advertising and digital advertisers.
There's already a lot of work being done by advertising platform providers like Google, Bing, and Oath. We understand the direction they are taking but we will be focused on applying artificial intelligence to the work done by the advertisers using those platforms.
Our ultimate goal is to hide all this technological complexity to make our solutions easy to use to solve your problems.